Tornier Finance

Tornier Finance, now operating as part of Stryker following an acquisition in 2014, specialized in providing financing options for orthopedic surgeons and hospitals purchasing Tornier's line of implants and instruments. The company's primary focus was on shoulder, elbow, hand, and knee reconstruction and replacement products.

The pre-acquisition Tornier had recognized that the high cost of orthopedic devices could be a barrier to entry for some surgeons and smaller hospitals. Tornier Finance addressed this issue by offering a range of flexible financing solutions, including traditional loans, leases, and consignment programs. This approach allowed healthcare providers to access Tornier's innovative technologies without significant upfront capital expenditure. Instead, they could spread the cost over time, aligning payments with revenue generated from procedures using Tornier products.

One of the key advantages of Tornier Finance was its deep understanding of the orthopedic market and the specific financial needs of its customers. The team possessed expertise in healthcare finance and was able to structure deals tailored to individual circumstances. This personalized approach distinguished Tornier Finance from more generic lending institutions. They understood the reimbursement cycles of hospitals and the impact of coding and billing on their customers' bottom line.

The financing options offered by Tornier Finance facilitated the adoption of newer technologies, particularly in the shoulder and elbow segments where Tornier had a strong market presence. By reducing the financial risk associated with purchasing cutting-edge implants and instruments, Tornier Finance enabled surgeons to offer advanced treatment options to their patients. This, in turn, helped Tornier to expand its market share and build stronger relationships with its customer base.

Beyond direct financing, Tornier Finance also provided value-added services to its clients. This included assistance with budgeting, forecasting, and financial planning. The company aimed to be a trusted partner, helping orthopedic practices and hospitals to optimize their financial performance and achieve their long-term goals.

Following the acquisition by Stryker, the Tornier Finance operations were integrated into Stryker's existing financial services division. While the Tornier brand name is no longer explicitly used in finance offerings, the underlying principles of providing flexible and customized financing solutions to orthopedic customers remain a part of Stryker's strategy. The legacy of Tornier Finance continues to influence how Stryker supports the adoption of its orthopedic products and builds strong partnerships with healthcare providers.

In summary, Tornier Finance played a crucial role in facilitating access to Tornier's innovative orthopedic technologies by providing tailored financing solutions. This contributed significantly to Tornier's growth and success before its acquisition by Stryker. The model of offering specialized financing options within the orthopedic space demonstrates a strategic approach to overcoming financial barriers and fostering innovation adoption within the healthcare industry.