DivX on Google Finance

While Google Finance doesn't list "DivX" as a publicly traded company anymore, it's important to understand its history and where its remnants can be found. DivX, Inc. was a prominent digital media company known primarily for the DivX codec, a popular video compression technology that enabled high-quality video to be stored and shared efficiently. The company was once traded on the NASDAQ stock exchange under the ticker symbol "DIVX." However, DivX, Inc. was acquired and ceased to exist as a standalone, publicly traded entity.

What Happened to DivX?

In January 2011, DivX, Inc. was acquired by Sonic Solutions for approximately $323 million. Sonic Solutions, in turn, was acquired by Rovi Corporation (now TiVo Corporation) later that year. This acquisition essentially absorbed DivX's technology and assets into a larger portfolio of digital media solutions. Therefore, searching for "DIVX" on Google Finance today will likely yield historical data related to DivX, Inc., showing its past stock performance and corporate events prior to its acquisition.

Finding Historical DivX Data on Google Finance

Even though DivX is no longer publicly traded, Google Finance can still be a useful resource for accessing its historical stock data. If you search for "DIVX," you may find archived information including:

• Historical Stock Prices: Daily, weekly, or monthly stock prices from the time DivX, Inc. was listed on the NASDAQ. This allows you to see how the stock performed over its lifespan.
• Financial Statements: Past balance sheets, income statements, and cash flow statements, providing insights into the company's financial health before the acquisition.
• News Articles and Corporate Events: News reports, press releases, and other articles related to DivX, Inc., including information about the acquisition by Sonic Solutions.

Implications for Investors

While you cannot currently invest in a publicly traded "DivX" stock, understanding the company's history can be relevant in a few contexts:

• Understanding Technological Trends: DivX's story highlights the evolution of video compression technology and the dynamics of the digital media industry.
• Analyzing Mergers and Acquisitions: The acquisition of DivX by Sonic Solutions and subsequent acquisition by Rovi illustrates how companies can be absorbed into larger entities, impacting the availability of specific stock investments.
• Researching TiVo Corporation (formerly Rovi): While DivX is no longer a standalone company, its technology may still be integrated into TiVo Corporation's product offerings. Investors interested in the digital media space might research TiVo to see how the legacy of DivX contributes to its current business.

Conclusion

DivX, Inc., as a publicly traded company, is a thing of the past. However, its legacy remains in the technology it developed and the subsequent acquisitions that shaped its trajectory. Google Finance provides access to historical data related to DivX, Inc., offering valuable insights into its financial performance and corporate history. While you can't invest in DivX directly, understanding its story can provide context for analyzing the broader digital media landscape and related investment opportunities, such as its parent company, TiVo.